Cowboy Chicken

FOOD AS HONEST AS A HANDSHAKE.

In preparation for rapid expansion, Cowboy Chicken desired to establish a strong brand position supported by a marketing platform to clearly differentiate themselves in the fast casual restaurant segment. 

Known for open fire rotisserie cooking, the brand delivers a unique food experience. Our goal was to leverage the open fire cooking technique connecting guests to a simpler time when food was clean, wholesome and honest as a handshake.

Inspired by images of the Frontier American West, our creative strategy further reinforces the brand benefit and evokes a sense of belonging and a sense of connection when you gather around a campfire for a meal.