Velvet Taco

SUBTLETY IS NOT ON THE MENU

Propaganda joined forces with Velvet Taco to forge a distinctive brand image and marketing identity. The collaboration sought to elevate Velvet Taco beyond the ordinary, framing it as an extraordinary culinary adventure where global fusion cuisine defies conventional taco norms. The initiative entailed consumer research and conceiving a creative and communicative platform that connected to the refined palates of adventurous food enthusiasts.

By crafting a narrative that resonated with the discerning millennial audience, Propaganda established Velvet Taco as an epicurean haven that curates inventive yet approachable tacos. This narrative mirrored larger societal trends, where the brand emerged as a conduit for intermingling modern flavors, traditions, and cultures. Ultimately, Velvet Taco was positioned as an embodiment of culinary innovation, while connecting with the imaginations of those who seek an adventurous dining experience.