Zoes Kitchen
LIVE MEDITERRANEAN
Propaganda partnered with Zoes Kitchen to establish a strategic foundation and marketing platform to prepare the company for major national expansion. The challenge was to position the brand for leadership in the growing Mediterranean segment while connecting to a clearly defined target audience.
A primary goal of our efforts was to establish a Mediterranean inspired lifestyle as both aspirational and accessible in feeling your best every day.
A fresh, clean approach to the graphics that leveraged hints of hand work reinforced the company’s scratch kitchen approach. Light hearted expressions added a sense of whimsy and fun to the personality and connected on a deeper level with the target who was seeking better, good for you food choices.
SERVICES
Consumer Research and Analytics, Brand Architecture, Brand Positioning, Brand Book, Communication and Creative Strategy, New Menu Activation, Menu Design, Gift Cards, Product Naming Digital Marketing, Internal Brand Marketing