Ted's Montana Grill
Ted's Montana Grill brought bison back to America's table, not just as a menu item, but as a mission to reclaim the American icon from extinction and return the herds to their former glory. Propaganda stepped in to sharpen the brand story, crafting a creative strategy that would connect guests to the legend behind every plate.
Authentic American Dining
The American West is more than a backdrop; it's the anchor of the Ted’s Montana Brand. The iconic imagery of Montana landscapes, weathered textures, rough-hewn surfaces create the same authenticity as the dishes at the heart of the menu. The outcome brings to life a romanticized era and place, where people experience the spirit of freedom, seamlessly tied to the Ted's Montana Grill experience.
Under Propaganda's strategic direction, Ted's Montana Grill didn't just grow—it flourished. Through disciplined brand integration and precision-built marketing, advertising strategies and execution, the partnership delivered an unprecedented streak of double-digit sales increases sustained for 36 consecutive months — proof that when brand strategy and execution align, the results speak for themselves.
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