CPG Marketing

Today's consumers discover, compare, and buy products across more channels than ever before. A connected marketing strategy can build solid awareness that leads shoppers to purchase.

Slideshow of various CPG campaigns. Slideshow of various CPG campaigns.

Marketing built for the shelf and beyond.

For 20 years, Propaganda has served as a full-service CPG marketing agency, helping consumer packaged goods (CPG) brands strengthen their market position through strategic branding, creative storytelling, omnichannel marketing, and retail activation. From emerging direct-to-consumer (DTC) brands to established retail products, we create marketing built to grow.

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Propaganda Consumer Goods Services

What We Offer

Brand Strategy

Clarity is what makes a brand distinct and keeps it that way. We create partnerships with companies at pivotal moments to define positions that are clear, ownable, and built to endure.
  • Rebranding Services
  • Brand Consulting
  • Consumer Research
  • Qualitative Research
  • Quantitative Research
  • Research Analytics
  • Brand Architecture
  • Brand Positioning
  • Brand Management
  • Brand Awareness
  • Brand Audits
Brand Strategy

Creative Services

A brand story lives in every detail. We translate strategy into creative work that is cohesive, considered, and designed for the environments where your brand is recognized.
  • Brand Identity Design
  • Creative Strategy
  • Environmental Design
  • Digital Experience Content Creation
  • Video Production
  • Advertising
  • Campaign Development
  • Start Up Packaging Brand Design
  • Graphic Design Services
  • Rebranding
  • Website Design
Creative Services

Marketing & Activation

We bring leading brands to life across every touchpoint, creating connected brand experiences that strengthen differentiation and shape how your target audience understands and chooses you.
  • Marketing Plan Development
  • Account Planning
  • Account Management
  • Project Management
  • Social Media Management
  • Activation Programs
  • Marketing Campaign Strategy
  • Advertising Agency Services
  • Activation Programs
  • Content Marketing Services
  • Conversion Rate Optimization
Marketing & Activation

Brand Development & Positioning

Strong brands begin with a clear value proposition. We develop brand positioning, messaging, and storytelling strategies that establish authenticity and create lasting connections with consumers.

Website Optimization

A strong digital presence and a healthy website can help CPG brands develop successful digital-first strategies. We help support TikTok and Instagram marketing and advertising and develop subscription models to build your brand's visible online presence.

Packaging & Brand Design

Packaging is often your first opportunity to make a brand impression. We create packaging systems and visual identities that stand out in crowded retail environments.

Digital Marketing & Paid Media

We develop integrated campaigns that combine paid advertising, social media strategies, performance media, influencer marketing, and digital advertising to drive awareness and demand generation.

Website & Ecommerce Experiences

Websites are the core of your business. We design digital experiences that support ecommerce growth and create connected customer journeys across DTC websites, retail partners, and digital marketplaces.

Consumer Research & Insights

Better marketing starts with better understanding. Through data-driven customer insights, journey mapping, analytics, and data-driven decision-making, we uncover insights that inform strategy, creative development, and personalized marketing.

Content Creation & Brand Activation

Compelling creative brings products to life. From content creation and creator collaborations to brand activations and campaign assets, we develop integrated marketing that connects with consumers across every channel.

Brands That Stand Out

From food and beverage to health and wellness, beauty, pet care, home care, and consumer products, we help brands earn attention where it matters most.

See Our Work
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Whether you're launching a new product, expanding into new markets, or strengthening your retail presence, we'll help build a marketing strategy that drives growth.

Let's get started.

Schedule a Discovery Call
1
Schedule a Discovery Call

We begin with a conversation to understand where your brand is today, what’s working, and where it’s ready to go next.

2
Define Your Difference

We uncover what sets your brand apart, clarifying your point of view and what makes you distinct in the market.

3
Recommend the Path Forward

We present a clear, strategic recommendation outlining how your brand should evolve, and how we can bring it to life.

Schedule a Discovery Call

FAQs

Success is measured through the metrics that matter most to your business. Depending on your goals, we evaluate campaign performance using analytics, market share, customer engagement, ecommerce performance, retail growth, demand generation, brand awareness, and other measurable business outcomes.

Yes. We partner with startups, DTC brands, and established consumer packaged goods companies across industries including food and beverage, beauty and skincare, health and wellness, home care, pet care, and other retail categories.

Our CPG marketing services include:

  • Brand strategy and positioning
  • Packaging design
  • Retail activation
  • Digital advertising
  • Influencer and ecommerce marketing
  • Content creation
  • Social media strategy
  • Consumer research

While we offer a variety of CPG marketing services, we tailor our services to your business' specific needs.

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A CPG marketing agency understands the unique challenges of building consumer brands across retail, ecommerce, and digital channels. From brand positioning and packaging to shopper marketing and retail activation, we help brands create connected marketing strategies that drive growth and customer loyalty.

Shopper marketing focuses on influencing purchasing decisions throughout the customer journey, particularly at retail and ecommerce touchpoints. It combines consumer insights, retail activation, promotions, and in-store visibility to help shoppers choose your product at the point of purchase.