SIMPLY THE BEST
Oberweis is a 5th family generation business with a focus on premium dairy products distributed through their own retail locations as well as wholesale and home delivery channels. Propaganda was engaged to help the company craft a brand and marketing strategy. This required defining its core emotional equity and the why behind what they do in order to connect with today’s food aware consumer.
We uncovered a strong emtional driver from Oberweis consumers. In essence the brand is one way of many for moms to provide the best possible care for their families. This concept was visualized through images of the Oberweis small family farmer, their connection to their animals and their land. Authentic images of cows and the families that work on the land connect Oberweis to the caring for the well-being of every family they serve.
Consumer Research and Analytics, Brand Architecture, Brand Positioning, Brand Communication and Creative Strategy, Website, Packaging, Direct Mail, OOH and Radio Promotions