LIFE BETTER BLENDED
Propaganda was engaged as part of a broader effort to strengthen the foundation and reposition Jamba Juice for the future. The solution needed to more effectively reinforce its mission to simplify healthy living while establishing relevance with a new generation of health oriented consumers.
Core emotional equities inherent in the Jamba Juice brand drove the development of the repositioning effort. The primary goals of our efforts were to reestablish the company as an approachable lifestyle for the on-the-go, health conscious consumer and to get credit for the long-standing practices the company did to simply healthy living.
The effort to connect the emotional equities with the target was strengthened with a fresh creative approach that infused the brand with a wholesome, clean positive energy that felt like Sunshine in a Cup.™
Consumer Insights, Brand Strategy, Brand Architecture, Brand Positioning, Brand Book, Communication and Creative Strategy, New Menu Activation, Menu Design, Gift Cards, Line Extensions, Digital Marketing