Tone
TURN IT UP WITH TONE
Tone body wash was repositioning to reach the 18-34 year old female audience with a playful, energetic message and image. An entire new line of spa centric body washes was developed as part of the repositioning effort.
As the lead agency, Propaganda was tasked with developing the brand architecture, positioning strategy, launch and execution including management of a fully integrated 360 implementation plan.
SERVICES
Consumer Insight Research, Brand Architecture, Brand Positioning, Communication and Creative Strategy, Social Media Activation, Influencer Programs, Sales Support, Digital Marketing, Advertising