Ted’s Montana Grill
AUTHENTIC AMERICAN DINING
Ted’s Montana Grill introduced Bison to America’s table as a means to reclaim this iconic animal from extinction and return the herds to their former glory. After years of accelerated expansion, Propaganda was engaged to fine tune their brand strategy and define a core creative and communication strategy to more effectively connect their brand story with guests.
Our approach to the campaign leveraged the iconic imagery of the great American West as the anchor. This infused with landscapes from Montana and the rough-hewn textures of weathered surfaces provided the backdrop for the authentic American dishes that are the mainstay of the menu. The outcome brings to life a romanticized time and place where people experienced the spirit of freedom and connects that image to the Ted’s Montana Grill experience.
Consumer Research and Analytics, Brand Architecture, Brand Positioning, Brand Book, Communication and Creative Strategy, New Menu Activation, Menu Design, Gift Cards, Product Naming Digital Marketing, Internal Brand Marketing, Account Management, Photography Direction and Coordination, Product Naming, Digital and Social Marketing