Bissinger’s, a 350 year old premium chocolate and confections brand with origins dating to the court of King Louis the 14th, was primarily sold through independent gourmet food stores and gift shops. The company developed a line of gourmet chocolate bars and confections with mass market expansion in mind. The goal was to leverage key accounts in order to grow distribution and sales nationally.
Propaganda was charged with developing a sales strategy and presentation supported by a merchandising approach in order to optimize the brand story and product selection at retail. The effort resulted in significant growth in distribution and sales across.
Insights Gathering, Communication and Creative Strategy, Sales Support Presentation, Merchandising Support