Persil

Persil, a premium laundry detergent, launched in North America through an exclusive partnership with WalMart stores. Propaganda was engaged to create the marketing identity for the US consumer leveraging the core equities of the global brand. The goal was to build out a disruptive presentation for the brand to achieve immediate market share in a highly competitive segment.

We leveraged the equities of the global brand creative to introduce the product in the US. The launch plan consisted of a fully integrated shopper marketing program, complete with sampling, interactive display, POP displays and marketing collateral in addition to full sales and digital marketing support.