TERAX

 

/ BRANDING

Terax needed a strategy for successfully competing in a rapidly maturing category and to combat the marketing might of international conglomerates expanding into the specialty salon market. The challenge was to find a way to position the company for success leveraging the unique history and careful manufacturing process that made the product a mainstay in premium and boutique salons while setting the stage for expansion.

 
 
 
 

ph (314) 664 8516
fx (314) 664 8596
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ph 91 08 41706782

more info.